Super Bowl LVIII marked 12 years since the Coors Light Train derailed, left lying dormant deep in the Rockies. 

Since then, the world continued to get more unchill. Only one thing was strong enough to get us all back on track and deliver the chill we so desperately were searching for. A 50,000 ton, ice cold beacon of hope: the Coors Light Chill Train. 

We reimagined the largest, fastest icon in advertising history. And, with the help of the coolest conductor in the game, crashed America’s biggest stage to deliver chill where it’s needed most.