Brio believes technology should feel like joy, not a chore, and Partner Brand Solutions helped give that belief its voice. We began by defining the brand purpose with clarity and warmth: technology is a wondrous tool, and when used with enthusiasm, it empowers people to feel capable, fulfilled, and valuable at work. From this came the tagline—The Joy of Technology—a line that captured both spirit and intent. We then built an identity that felt open, human, and optimistic. The design system used clean lines, cheerful forms, and a language free of jargon, creating a brand that spoke with simplicity and genuine warmth.