For Aapdi Thaapdi, the visual identity was shaped with warmth, whimsy, and emotional connection at its core. The title logo seamlessly wove the goat’s head into the letter ‘P’—in both English and Marathi—capturing the heart of the story: a girl’s bond with her goat. The movie poster brought to life the quirky charm of a close-knit family, drawing viewers into their world. From theatre standees to digital creatives, every element of the publicity campaign echoed the film’s spirit. A heartfelt tale needed design that felt just as personal—and that’s exactly what the visuals set out to achieve.