ShortBreak is a bold new oat-powered smoothie. We set out to craft an identity that reflects its essence: quick, healthy, and energizing. The logo, simple yet striking, blends nature with modern design, using the oat grain icon to symbolize nourishment. The tagline, “Fuel up, Feel good,” captures the spirit—energy and wellness in one sip. We created packaging that speaks to two audiences: the health-conscious with pastel tones and the vibrant, fun-loving with bold pink. ShortBreak offers more than a snack—it’s a break, a boost, a moment of vitality. It’s time to fuel up, feel good, and keep moving.