Everyone’s drowning in data. Open a dashboard and it’s like a spreadsheet slugging you in the face.

More data doesn’t mean better decisions. It means more ways to get confused — in HD.

Data strategy is the quiet hero no one mentions at the big pitch.
Not sexy.
No sparkle.
Not going viral.
Just… necessary.

It tells you what to track.
What to ignore.
What actually moves the needle —
And what’s just decimals pretending to matter.

It connects the dots between action and outcome.
So you don’t guess why that campaign worked,
Or why sales looked like they took a dive last Tuesday.

Without it, your team’s flying blind with fancy toys.

A good data strategy makes marketing smarter.
Product sharper.
Brand clearer.
And your coffee budget easier to defend.

It’s not about collecting everything.
It’s about collecting the right things —
And knowing what to do next.

Because if your data isn’t helping you decide,
It’s just taking up space.