A native app isn’t just a mini-website. It’s a VIP pass to someone’s home screen — and they don’t hand those out lightly.

You’re not battling other brands.
You’re battling the weather app, five food delivery services, and Candy Crush Level 932.

So if your app stutters, begs for ten permissions, or takes longer to open than a microwave dinner — congratulations, you’ve been deleted.

A native app should feel like it belongs.
Fast. Intuitive. Built for the OS, not duct-taped to it.

Use the camera, GPS, motion sensors — sure. Just don’t make it feel like you’re running surveillance.

And push notifications? Treat them like doorbells. Ring only when it’s welcome.

Because building an app is easy.
Getting people to keep it? That’s where the real UX lives.

Design like your app’s fighting for its life.
Because it is.