
Design Language Systems
July 23, 2025
Responsive Web
July 23, 2025
BRAND IDENTITY AND NAMING
A brand identity isn’t just your logo.
And naming your startup something random + “ly” isn’t clever. It’s lazy.
Identity is what people feel before they think.
It’s how your brand walks, talks, and shows up when nobody’s watching.
And the name? That’s your first handshake.
You’ve got one word to spark interest — not an SEO strategy.
The best names aren’t trendy. They’re true.
The best identities don’t beg for attention. They earn it.
Because if your brand doesn’t know who it is,
why should anyone else?






