Innovation is exciting.
Strategy is boring.
Put them together and suddenly you’ve got something dangerously useful.

Without strategy, innovation is chaos.
Post-its everywhere.
Ideas flying.
Budgets crying.
A dozen prototypes, a podcast, and no clue what problem you’re solving.

An innovation strategy doesn’t kill creativity.
It gives it a map.

Asking: What’s worth doing?
What fits the brand?
What actually helps the customer instead of just impressing the innovation jury?

Not every idea needs a launch party.
Some need a quiet burial and a polite “Thanks for playing.”

The goal isn’t to be first.
Or loudest.
It’s to be right — at the right time, in the right way, for the right people.

And no, strategy doesn’t mean slowing down.
It means not running in circles wearing a jetpack.

So go ahead — think big, break things, disrupt whatever you want.
Just make sure someone’s steering.