Everyone wants growth. Faster, louder, shinier.

But shouting “Let’s scale!” in a meeting doesn’t magically make customers appear. (Unless your product is wishful thinking.)

Real growth strategy isn’t adding three new verticals and praying one sticks.

It’s asking uncomfortable questions like:
Should we double down or back away slowly?
Should we fix the funnel or just stop pouring money into it like a leaky bucket?

Growth, unchecked, is how businesses get bloated.
Growth, well-fed and well-planned, is how they get better.

Smart brands don’t sprint in every direction at once.
They choose. They pace.
Sometimes, they grow by doing absolutely nothing new. (Imagine that.)

Because proper growth isn’t frantic. It’s focused.
And no, it doesn’t come with a free T-shirt.